Aids to Exploration

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In our book, we have presented our view on how the media has effected our lives in the past and in the present. We also explored several possible scenarios on how the media will influence our future. We have used the internet intensively to help us with our exploration. To aid to your personal exploration, we provide a list, by no means exhaustive, of books, articles, and URLs.


• Anderson, Chris, The Long Tail: Waarom we in de toekomst minder verkopen van meer, Nieuw Amsterdam, 2006

• Battelle, John, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, Nicholas Brealey, 2005

• Blanken, Henk & Deuze, Mark, Popup: de botsing tussen oude en nieuwe media, Atlas, 2007

• Boschma, Jeroen & Groen, Inez, Generatie Einstein: Slimmer, sneller en socialer communiceren met jongeren van de 21e eeuw, Pearson Education Benelux, 2006

• Brafman, Ori & Beckstrom, Rod A., The Starfish and the Spider, Penguin Group, 2006

• Brin, David, The Transparent Society: Will Technology Force Us to Choose Between Privacy and Freedom, Perseus Books, 1998

• Castronova, Edward, Synthetic Worlds: The Business and Culture of Online Games, The Universiy of Chicago Press, 2005

• Carr, Nicholas G., Does IT Matter: Information Technology and the Corrosion of Competitive Advantage, Harvard Business School Press, 2004

• Carr, Nicholas, The Big Switch, W.W. Norton & Company, 2008

• Ferris, Timothy, The 4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New Rich, Crown Publishers New York, 2007

• Jaffe, Joseph, Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership, John Wiley & Sons, 2007

• Gibson, William, Neuromancer, Ace Books, 1984

• Gilmor, Dan, We the Media: Grassroots Journalism by the People for the People, O’Reilly, 2004

• Gitelman, Lisa, Always already new, MIT Press, 2006

• Gladwell, Malcolm, The Tipping Point: How Little Things Can Make a Big Difference, Back Bay Books, 2002

• Haan, Jos de & Hof, Christian van ‘t, Jaarboek ICT en samenleving 2006, Boom, 2006

• Hamel, Gary & Green, Bill, The Future of Management, Harvard Business School Press, 2007

• Gelernter, David, Mirror Worlds: The Day Software Puts the Universe in a Shoebox... How It Will Happen and What It Will Mean, Oxford University Press, 1992

• Jenkins, Henry, Convergence Culture: Where Old and New Media Collide, New York University Press, 2006

• Kurzweil, Ray, The Singularity is Near: When Humans Transcend Biology, Penguin Group, 2005

• Libert, Barry & Spector, John, We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business, Wharton School Publishing, 2007

• McLuhan, Marshall, The Global Village: Transformations in world, life and media in the 21st century, Oxford University Press, 1989

• McLuhan, Marshall, Understanding Media: The extensions of man, MIT Press, 1964

• Penn, Mark & Zalesne, E. Kinney, Microtrends: The Small Forces Behind Tomorrow's Big Changes, Twelve, 2007

• Rheingold, Howard, Smart Mobs: The Next Social Revolution, Basic Books, 2002

• Scoble, Robert & Israel, Shel, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, John Wiley & Sons, 2006

• Scharmer, C. Otto, Theory U: Leading From the Future as it Emerges, The Society for Organizational Learning, 2007.

• Stephenson, Neal, Snow Crash, Penguin Books, 1992

• Strogatz, Steven, Sync: The Emerging Science of Spontaneous Order, Penguin Books, 2003

• Surowiecki, James, The Wisdom of Crowds, Anchor Books, 2004

• Tapscott, Don & Williams, Anthony D., Wikinomics: How Mass Collaboration Changes Everything, Penguin Group, 2006

• Weinberger, David, Small Pieces Loosely Joined: How the Web Shows Us Who We Really Are, The Perseus Press, 2002

• Weinberger, David, Everthing is Miscellaneous: The Power of the New Digital Disorder, Times Books, 2007


• Arevolo De Azevedo Filho, Waldir & Drakos, Nikos & Lundy, James, What Virtual Worlds Have to Do With Your Business Life, Gartner, 2007

• Bentwood, Jonny, Distributed Influence: Quantifying the Impact of Social Media, Edelman, 2007

• Bowman, Shayne & Willis, Chris, We Media: How audiences are shaping the future of news and information, The Media Center, 2003

• Favier, Jaap & London, Cliff & Menke, Lizet, The End of Mass Marketing: The Long Tail Turns Into the Thick Tail, Forrester, 2007

• Haven, Brian, A Second Life for Marketers?, Forrester, 2007

• Jackson, Paul, The Real Business of Virtual Worlds, Forrester, 2007

• Java, Akshay & Finin, Tim & Song, Xiaodan & Tseng, Belle, Why We Twitter: Understanding Microblogging Usage and Communities, 2007

• Lenhart, Amanda & Madden, Mary & Rankin Macgill, Alexandra & Smith, Aaron, Teens and Social Media, PEW Internet & American Life Project, 2007

• Li, Charlene & Stromberg, Chloe, The ROI of Blogging, Forrester, 2007

• Li, Charlene, How Consumers Use Social Networks, Forrester, 2007

• Li, Charlene, Social Technographics, Forrester, 2007

• Madden, Mary & Fox, Susannah & Smith, Aaron & Vitak, Jessica, Digital Footprints: Online Identity Management and Search in the Age of Transparency, PEW Internet & American Life Project , 2007

• Rosen, Christine, Virtual Friendship and the New Narcissism, The New Atlantis, 2007

• Rowlands, Ian, Information Behaviour of the Researcher of the Future, UCL, 2008

• Smith, David Mario & Lundy, James, Presence in Social Networks and Online Communities, Gartner, 2007

• Young, Oliver G., Topic Overview: Web 2.0, Forrester, 2007

Virtual Worlds, Real Leaders: Online Games put the Future of Business Leadership on Display, IBM, 2007

Hype Cycle for Emerging Technologies, Gartner, 2007

Being Human: Human-Computer Interaction in the year 2020,